How proximity works

How proximity becomes product context

Proximity is not a single interaction. It is a way to give software better context about a person’s relationship to a place, object, or group.

01

Signals describe relationships

A product can reason about being near a place, entering a zone, leaving a context, or sharing a moment with others. The useful abstraction is the relationship, not a raw coordinate.

  • Define the places that matter
  • Describe transitions and confidence
  • Keep identity separate from presence
02

Context should lead to an action

A good experience translates context into a small set of clear options. It might guide, inform, connect, or simply make the next step visible.

03

Design for uncertainty

Real environments change. Experiences need sensible fallbacks when a signal is delayed, unavailable, or no longer relevant.